Last month ended a streak of four consecutive months with decline in sports betting handle. The total sports betting handle last month was $80,037,045, up 2.2% from $78.3 million in July.

Details: Karen Wells, executive director of the Massachusetts Gaming Commission, cautioned commissioners in a letter against issuing more temporary licenses than what they can issue permanently without a regulatory process in place.
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Moreover, iSpot reports the estimated ad spending of sports betting on national TV is on the upswing, increasing from $64.6 million in 2020 to $199.7 million in 2021. Year-to-date, with the NFL season just starting, the ad spend has already reached $161.7 million. Casillo points out, national sports betting ads still have potential to grow in future years too, as more states legalize mobile sportsbooks and sports betting overall.
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