One interesting development was that retail sports betting handle rose 30.5% in August to just over $7 million, from the $5.38 million in July. Perhaps the Connecticut Sun¡¯s WNBA playoff run had something to do with drawing more wagering at physical sportsbooks. The Sun went to the WNBA Finals before losing the best-of-five series 3-1 to Las Vegas, with the Aces clinching Sunday in Game 4.
¡°It¡¯s not about winning or losing a million dollars,¡± says Mark Beal, an assistant professor at the Rutgers School of Communication and Information and author of Gen Z Graduates to Adulthood. ¡°Even if they¡¯re betting one, two or three dollars, they¡¯re involved in watching the entire game. This is engagement in sports in 2022 and beyond. Sports betting is allowing that to happen.¡±
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Those figures are for online casino games only, and do not include sports betting revenue, which is reported separately.
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Brandt has had conversations with casino operators who made it clear they¡¯re trying to attract younger audiences. ¡°The best way to do that is sports gambling,¡± he says.
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New Jersey is on the verge of extending its law permitting internet gambling for another 10 years, and during Thursday's opening session of the casino conference, the state's Democratic governor, Phil Murphy, promised he would sign the bill it if passed.
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