"Every current team member -- every single one -- we found online through some form of social media," Edward said. "Back in the day, you'd find undiscovered talent on betting forums and chat rooms. These days, it's all on Twitter.
She previously was head of digital operations for Atlantic City's Tropicana casino in 2013.
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? 72% of bettors check Twitter to follow the status of their live bets once they've been made, and 65% said they are more motivated to place a bet on a big event that everyone is talking about on social media.
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