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In the past, bookies worked almost exclusively over the phone. Today, the Accountant uses a website originating out of Costa Rica that offers everything that can be found on legal companies¡¯ apps and sites. ¡°It¡¯s the same exact up-to-date lines,¡± he says. The Accountant believes there are several reasons people still use him. One is that he doesn¡¯t send customers a 1099 at the end of the year for tax purposes, like gaming companies do. Another is that he gives out gifts, like free bets, at Christmas. And he develops relationships with his bettors, so that if they can¡¯t pay one week, he might grant them some extra time.
Despite the growth of commercial sports betting in the wake of the Supreme Court¡¯s 2018 ruling, the most common way that Americans bet on sports is with friends or family, according to the Center¡¯s survey, which was fielded July 5-17 among 6,034 adults. Some 15% of adults say they have bet money on sports with friends or family in the last 12 months, such as in a private betting pool, fantasy league or casual bet. Smaller shares say they have bet money on sports in person at a casino, racetrack or betting kiosk in the past year (8%) or that they have done so online with a betting app, sportsbook or casino (6%). All told, 19% of adults have bet money on sports in at least one of these ways in the past year.
Around one-in-five U.S. adults (19%) say they have personally bet money on sports in some way in the last 12 months, whether with friends or family, in person at a casino or other gambling venue, or online with a betting app, according to a new Pew Research Center survey.
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Local radio is also benefiting from sportsbooks seasonal ad spending strategy. According to Inside Radio, after a lull of several months in marketing activity, for the week of September 5 (which coincided with the start of the 2022 NFL season) three sportsbook companies ranked among the top 100 advertisers. DraftKings led, ranking ninth among all advertisers with 28,945 AM/FM spot occurrences, the most radio ads run by a sportsbook advertiser in any week. FanDuel ran 11,268 ads ranking 52nd and Caesars Sportsbook aired 6,766 messages ranking #86. BIA recently increased its radio ad spend forecast for sportsbooks from $150 million to $164 million for the year.
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