It adds up to a sporting experience infused at every level with gambling. Just as fantasy sports spread from the province of hard-core fans to just about everybody who follows sports, sports betting will balloon, too. Young fans who watch sports now because of the ability to gamble will continue to embrace betting¡¯s holy trinity of technology, social media and camaraderie. Meanwhile, sports leagues will understand that to thrive, they must partner with companies that provide instant, easy and personalized betting experiences and attract young fans for the long term.

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It only takes one thing to go sideways to create a ripple effect that could prove damaging in the long term. Something as simple as one slot game not operating correctly or failing to load will drive a customer away ¡ª potentially forever. And even if it is not your fault as an operator if that game fails to load, it is perceived as your fault. You want the buck to stop with you, which also means finding a way to bring that buck back when challenged.
Local Sports Betting Ad Spend: For local advertising, BIA forecasts ad spend for sports betting to reach $1.8 billion in 2022, a sizable jump of 80% from 2021. By 2024, BIA projects local ad spend for the category to total $2.9 billion. BIA¡¯s Nicole Ovadia, says, ¡°With New York and other larger markets making online sports betting legal this year, that has led to a significant increase in ad spending. BIA is also forecasting this vertical to grow significantly between now and 2024 when it will hit nearly $3 billion. This jump is dependent on California voting to legalize online gambling in 2023 and going live in 2024.¡±


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In addition, with the rise of social media, it has become easier for people to share information about winning strategies and tips. This has made it more difficult for casinos to make money from online gambling.

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